In the second installment to the Label 24 fashion show, the retailers showcased glamorous collections from designers Pria Kataria Puri and Rocky S.

Having dressed Saudi and Kuwaiti royalty and celebrities such as Madonna and Cherie Blair, Pria Kataria Puri returned to Dubai Fashion Week to present her Spring/Summer collection.

The collection was wholly inspired by Maharani Gayatri Devi, an Indian queen renowned for her distinct fashion sense.

The vibrant outfits in hues of bright green, teal, pale yellow and coral were emblazoned with digital prints of the queen’s jewellery pieces.

 Resort wear in the form of kaftans, knee-length dresses and long flouncy gowns carried the digital prints and as did the saris worn with ornate mid-waist belts.

 Models sported Bohemian glamour through their glittering headbands and bright red lipstick.

The Rocky S collection set the bar for bridal and festive attire this season with its heavily embellished gowns, saris and lehengas.

 Using base colors of ivory, black, and deep red, the collection experimented with surprising design elements in shades of burgundy, old rose and wine.

 Innovative details included encrusted shoulder pads rising high over the garment ending in tassels, as well as short coral and deep brown kurtis paired with shin-length nude leggings.

 The rich collection stood as a fine tribute to festive occasions.

Touted to soon be the UAE’s top designer collection, Label 24 plans its soft launch on Wednesday, 27th October, 2010.


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