Splashing a “Bieg Heart”-Meet RAZA BEIG, CEO

At the A/W Splash Fashion Show 2010 finale, everyone turns their heads to the man most eyes followed, as he appeared on stage during the curtain call, famous and well loved in the fashion industry, he produced the most eagerly awaited and the most expensive runway show ever in Dubai, in a single day, according to Bong Guerrero, event and party guru who was behind that fabulous show last October2010.

Meet Raza Beig…. CEO of Splash, Iconic and Landmark Group.

Hard working, and extremely driven, Raza Beig is one of the most successful CEOs, and currently considered the top young gun in Dubai’s business circuit. Disarmingly charming and extremely energetic, he combines the retail aesthetic training with entrepreneurial vigour and has travelled a long way –from the humble street of Al Wahda in Sharjah to high end stores in the Middle East, Egypt and Lebanon, Raza Beig’s success story is amazing, yet he makes no bones about it, remaining cool and humble.

A CEO with a big heart, Mister Beig, for the past fifteen years handles the company deeply personal and family oriented…he knows the market and gives consumers the utmost satisfaction, from the quality of the products and best prices, it’s “affordable fashion” with high end quality.

Splash and Iconic lead the high street fashion retailer in the Middle East, with international and in-house designed brands. From apparels for men, women and kids, accessories and lifestyle, the stores stamped its presence in trends and urban fashion.

In-house designed collections include favorites like Ms, Nexus, Retro, ZYNC, Scarlet and Friday-Kinyobi while Splash’s international portfolio comprises of international brands like Lee Cooper (European denim brand), Arrow (American Apparel brand), Bossini (Hong Kong based leisurewear brand), Kappa (Italian sports brand), Maui & Sons (Californian surf & lifestyle brand), UMM (Italian Music Inspired Brand) and Zodiac (the Business shirt & Tie brand) among others.

The Raza Beig’s Fashion Philosophy is well absorbed by his dynamic and creative team, giving them all the freedom to create the most advance, consumer friendly and highly fashionable designs for age no bar collections.

Raza Beig’s success story can be awesome to many, but clearly, it displayed leadership with great visions and strategies. He has the touch, the know- how and the qualities of being the boss… he is worth the awe!

The Spring/ Summer Collection 2011 will be on February next year and surely it will be grand and extraordinary….so RAZA….SO BEIG !!!!!!!!!


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